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April, 2018

SENIOR MARKETER MONITOR 2018 REPORT IS OUT!

The Australian Marketing Institute and Colmar Brunton are pleased to present the 2018 Australian Senior Marketers Monitor report.

Since 2009, the AMI has worked in partnership with Colmar Brunton to conduct an annual study of Australia’s senior marketing professionals.

In this report, we take a look at how the marketing environment has changed over the last 12 months and how this compares to the last 10 years. Additionally the research identifies what senior marketers believe to be the key challenges they face moving forward, as well as the extent to which they are equipped to meet such challenges.

Key focus areas include:

  • Sentiments
  • Priorities
  • Anticipated budgets
  • Communication channels
  • Business challenges
  • Preparedness in relation to these specific challenges.

Click here to download report for ACT

Click here to download report for NSW

Click here to download report for QLD

Click here to download report for SA

Click here to download report for VIC

 

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