CEO Update: April 2018

The Australian Marketing Institute has invested in updating and developing its portfolio of Professional Development and Certification.

Under the leadership of Claire Tester building and refreshing the Professional Development program elements is at the core of sustaining the Australian Marketing Institute’s trust and relevance amongst Marketing Professionals.

In April 2018 the Accreditation and Professional Development Board Committee meeting proudly endorsed the TAFE NSW Statement of Attainment (SOA) in Marketing Analytics and the Customer Experience course.

In May 2018, the 2018 Professional Maintenance Program for Certified Practicing Marketer will be sent to monitor the Professional Development practices of the CPMs. We encourage your completion of the program.

Recognition of Marketing Excellence is core to bolster the understanding of the dynamism and Value created by Marketing Practice. The 2018 Awards are open for Entries and Judging applications. I encourage you to enter.

The new Jobs Hub has been attracting a lot of attention from Corporate Membership and Individuals. The Hub is very competitively priced starting at a low $149. I encourage you to take a look.

The Emerging Marketers program in Victoria launches in May. We thank Monash University and RMIT University for their continued Support.

“Being a mentor for the AMI Emerging Marketers Victoria program is a valuable and rewarding experience. The mentees I have met and worked with have come from a variety of different industries and backgrounds and are fully engaged in the program and eager to learn. Our conversations cross a variety of topics ranging from the considering further study, to difficult situations at work, to what makes a successful marketing career. I also personally gain so much from working with mentees and find our conversations thought provoking and engaging and a great way to give back to the industry. I highly recommend becoming part of the program.” Shileen Costain FAMI CPM AAICD, Strategic Alliance Manager, Pearson Australia

The Emerging Marketers program in NSW opens in May 2018. Please, keep an eye on our website for more details.

The Australian Marketing Institute and the Australasian Promotional Products Association (APPA) have established a new partnership with a clear goal to strengthen their respective organisations over the coming year. This agreement is set to forge an excellent working relationship between AMI and APPA. It will help both organisations expand and improve their respective and reciprocal member services for professionals in the marketing and promotional products industries. Click here to read more.

Every month we listen to the voice of our State Committees.

As always I am impressed with the expertise as well as the passion and willingness of Members to volunteer their time and considerable skills to support the AMI.

I urge Members to get involved because your active engagement makes it all possible.




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