Waste, control, precision and growth: Those are the four key imperatives for marketers raised at this week’s Australian Association of National Advertisers (AANA) event in Sydney.
The forum, entitled ‘The Media challenge: One year on’, was a follow-on from the association’s ‘Media Challenge’ last March, aimed at helping advertisers better navigate and build capability around growing complexity of the media supply chain, as well as gain better transparency and return off their media investments.
This week’s local event was supported by new AANA partner, PricewaterhouseCoopers, and its CMO Advisory group, and took its cues from the recent US Association of National Advertisers (ANA) media conference in Orlando, Florida. That three-day event featured speakers such as Procter & Gamble’s CMO, ANA chairman and leading advocate for digital advertising transformation, Marc Pritchard, who shared how the FMCG giant is continuing to shake-up its media approach as it strives to cut waste from the supply chain.
Head over to CMO to read the full article.