Why Customer Experience is the Future of Marketing
CX has seen a bit of buzz over the last few months, especially regarding its supposed impact on Marketing. Is it our future? It’s safe to assume yes. There’s a reason why we are all Read More
Articles by AMIMarcomAdmin
Mastering the internal pitch will get you more marketing budget
Recently I was asked to speak at the Intrigue summit (#SINTRIGUE ) on Advertising 3.0 and Branding. The discussion quickly revolved around the importance of stakeholder management and internal buy-in. When it comes to getting buy-in Read More
PowerPoint: Life after death!
Most of us have experienced ‘death by PowerPoint’ at some stage. You know, when you’re presented with slide after slide of seemingly-boring content. There are endless bullet points of baffling jargon. They’re normally badly structured Read More
CEO Update: August 2017
Welcome to our hundreds of new Members and Certified Practising Marketers since June 2017. We believe the commercial success of the Marketing profession and the Australian Marketing Institute depends on the strength of each individual Read More
2017 AMI Board Director Election – Voting Now Open
The Australian Marketing Institute is pleased to announce the Australian Marketing Institute voting for Member Directors is now open. The election is held to determine five Member elected Directors for the Australian Marketing Institute Board of Directors. Read More
Welcome Frank to the AMI Accreditation and Endorsement Committee
Frank Alpert is an Associate Professor of Marketing at UQ Business School, The University of Queensland. Originally from the USA, he received his PhD in Marketing from the University of Southern California in Los Angeles, Read More
Thank you to AMI Awards Judges
After 35 years of celebrating the industry success, we can say with confidence that we wouldn’t be able to make the Awards program such a tremendous success without close involvement of our members. This year, Read More
CPM Spotlight: Olena Sydorenko
At the age of 17 I was considering my professional options when a career advisor suggested I read a Kotler book on marketing. I took the advice that day and could not put the book Read More
2018 Marketing Prediction Series – Call for speakers
Each October – November, the Australian Marketing Institute brings marketing professionals together at the State Awards / Prediction event series to celebrate some of the success stories in our profession and to discuss marketing trends Read More
Biggest media ROI study in Australia shows TV drives the greatest payback
Biggest media ROI study in Australia shows TV drives the greatest payback for automotive advertisers and returns $8.90 for every $1 they invest. A $1 million study has shown that TV creates the biggest return Read More