Articles by AMIMarcomAdmin

Statistics from the 2017 Marketing Technology Landscape The official stats for this year: There are now 5,381 solutions on the graphic, 39% more than last year There are now 4,891 unique companies on the graphic, Read More

Does your company have a chief experience officer, customer officer, chief digital officer, chief innovation officer, chief human resources officer, or the like? Welcome to a new era of business where specialized CxOs come and Read More

Fact or fiction? Big brands pay the salaries and provide investment returns for many millions of people via pension funds.  So if anyone declares that big brands are dying they receive a great deal of Read More

Thanks in part to Daniel Goleman and Adam Grant, the debate for years seems to be fixated on what’s a better predictor of job and career success — IQ or EQ? If you’re keeping score at home, a Read More

If you are like most marketers, you begin your content marketing efforts with the best of intentions. You have great ideas for content that you are sure readers will connect with. You have some thoughts about Read More

What are powers of deduction? Sherlock Holmes offered Dr Watson a masterclass when Watson handed him a pocket watch. It belonged to your brother, who inherited it from your father, Holmes told Watson. He was Read More

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which Read More

Webinars and webcasts play a notable role in content marketing. Marketers are increasing spend on these tools as they offer real-time connectivity between the presenter and the audience. Webinars and webcasts (a.k.a. digital events) are Read More