9 Reasons Why Digital Events Should Be in Your Content Marketing Strategy

Webinars and webcasts play a notable role in content marketing. Marketers are increasing spend on these tools as they offer real-time connectivity between the presenter and the audience. Webinars and webcasts (a.k.a. digital events) are used widely by both B2B and B2C marketers considering the fundamentals of B2B and B2C marketing are essentially the same. The top 5 organizational goals of both being (in differing orders): lead generation, brand awareness, engagement, lead nurturing, and sales.

Are you looking to take your content marketing to the next level? Learn how to create compelling content with our whitepaper here!

Don’t miss out on the opportunity! Here are 9 reasons to leverage digital events in your content marketing:

  • Reach a broader audience: Webinars and webcasts have no geographic boundaries, allowing you to reach a larger audience.
  • Generate new leads: Being registration-gated, you can capture the information of prospects that are pre-qualified with interest in your topics. Ramp up your lead generation with our guide here.
  • Establish leadership and authority: Showcase the knowledge you have and present yourself as a leading authority in your industry.
  • Create and increase brand awareness: Promote your brand either through a hard-sell method of outright promotion or a soft-sell method through education around relevant topics. Learn how we interact and engage with digital events with The Redback Report here.
  • Enable training and education: You can extend reach to remote areas and reach people on a larger scale. Get the stats on taking your CPD online here.
  • Create partnership and sponsorship opportunities: Digital events open up a world of dynamic marketing opportunities for sponsors, allowing for interactive and
    long-term branding options. Read here for the Sponsorship and Digital Events Whitepaper.
  • Nurture existing relationships: Topics that interest new audiences will likely appeal to existing leads and clients.
  • Increase ROI of marketing efforts: extend the life of your live webinar or live-streamed event through on-demand hosting
  • Establish another revenue-stream: Monetize your digital events with some clever tactics found here.

Accelerate your content marketing with digital events! Visit us at www.redbackconferencing.com.au or speak with a Digital Events Specialist at 1800 733 416 to see how we can take your marketing to the next level.

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