Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute

July 20, 2022 0

AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.” Read More

Membership Spotlight: Michelle Fifi

July 20, 2022 0

“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi Read More

Member Spotlight: Samantha Gould

June 22, 2022 0

“I love being a member of Australian Marketing Institute (AMI), being part of a wider community of like-minded people that deal with similar situations in day-to-day work life. It’s a great chance to connect and network with new people. ” Read More

Building your Career as a Marketing Leader

June 22, 2022 0

“T-shaped skills refer to a special type of qualities that make an employee valuable to an organisation. A T-shaped individual possesses excellent knowledge of, and skills in, specific areas of marketing and is good at working with others in a collaborative way.” Read More

Leaders, not just marketers

June 22, 2022 0

Investing in yourself and your team is the best decision a marketer can make now and effective leaders who support and enable this learning will be the ones who will have the highest performing marketing teams. Read More

Member Spotlight: Kathy Swaffer

May 20, 2022 0

“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’ Read More

What is Conversational AI?

May 20, 2022 0

Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More

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