Donating and Collaborating for Impact

This year, AMI’s charity partner is the Foundation for Rural & Regional Renewal (FRRR). You may be asking who are they, what do they do? And what’s that got to do with marketing?

So, we wanted to take the opportunity to introduce ourselves, say thank you and show you just how important the support of corporate and individuals is to a charity.

The Foundation for Rural & Regional Renewal (FRRR – phonetically F-triple-R) – is the only national foundation specifically focused on ensuring the social and economic strength of remote, rural and regional communities. Since our inception in 2000, we have delivered nearly $155 million to more than 13,000 projects.

FRRR first partnered with AMI in response to the 2019/2020 Black Summer Bushfires, where we saw a generous response from many corporates, other charities and individuals, including many of your members – thank you for your support!

To date, thanks to your support and that of thousands of other donors, FRRR has awarded $4,513,806 to 268 projects valued through our Strengthening Rural Communities – Bushfire Recovery (BR) program. In total, those projects total nearly $13 million, meaning that your donations have been leveraged significantly so support communities.

That’s just one of the reasons why your donation and collaborative giving is so powerful – it means that more people get the support they need, when they need it, for the projects that they prioritise as important in their community. Because no two communities are the same and each one will be affected differently and recover at a different pace – depending on where they start from, and how they are impacted.

That’s why our funding is diverse – and why it’s still rolling out now, some two years plus after those fires. You can explore more about the breadth, scope and impact of these bushfire recovery projects on our website.

All of the projects funded are grassroots initiatives run by organisations led by local people that will strengthen their communities and have direct benefits for those living in them.

Many of these initiatives involve marketing services and support, for instance, from $1,455 to upgrade the NSW It’s Heaven website to make it more accessible for those who have a disability, to a $10,000 grant to fund a communications officer for Georgetown Neighbourhood Home. Another great example, which you can read more about below, was a grant that helped fund a new Festival to bring people back to an area hard hit by the fires. A $25,000 grant helped fund a community engagement manager, ensuring the whole region benefitted from Festival, bringing back much needed funds and, just as importantly, boosting morale.

So, thank you for your support, and if you’d like to support grants like this through FRRR, you can make a tax-deductible donation or contact the partnerships team at

And if you know of rural and remote communities who could benefit from our grants, please encourage them to visit

Thank you again to AMI for your ongoing partnership and your valued contributions.

Festival revives East Gippsland:

The devastating impacts of the 2019/20 Black Summer bushfires were particularly harsh in East Gippsland.

To help revive spirits and bring people back to the region, a group of locals came up with the idea of The East Gippsland Winter Festival, an event to be held over the Winter Solstice. It would bring people back to the region during the traditionally quieter period to celebrate and showcase the art, food, culture and nature, as well as help the community heal and recover.

Then COVID hit, making the challenges all the greater. However, the volunteer committee was determined to proceed – just 12 months later than originally planned.

FRRR supported this new Festival with a $25,000 grant. The grant funded a Community Engagement Manager to help connect artists, schools, community groups and individuals with local venues, galleries, businesses and organisations and to provide support to event organisers.

And what an event it was, with 85 local events plus 24 lantern-making workshops held in the lead up to the Festival. In total, it attracted nearly 20,000 people and more than 75 local businesses were involved, ensuring the impact was widespread.

Adam Bloem, Festival Founder and Committee Chair, said they were absolutely blown away by the response!

“It was much bigger and better than we ever expected for a first-year event. While COVID was still a big and stressful challenge, we were very lucky that the festival fell within a four week window of no lockdowns and Melbourne open to travel to regional Victoria!

“The community support and engagement was fantastic. Virtually every town across East Gippsland got involved and organised their own events or installations to be part of the program.

“I think the best thing was the free lantern making workshops. They were very popular and people loved them! They loved coming together and getting creative, making something with their hands and many people commented on the great sense of community that was felt at the workshops.

“The thing I am most proud of is the many comments that I have received from people saying the Winter Festival has helped the region to come together and heal after the devastating Black Summer bushfires,” Mr Bloem said.

Check out some of the amazing photos from the Festival.

For further information check out the following link:

This content is provided by FRRR

Be the first to comment

Leave a Reply

Your email address will not be published.


%d bloggers like this: