These and many other insights are from 2017 Advanced and Predictive Analytics Market Study (PDF, 90 pp., client access) published today by Dresner Advisory Services. The report is available to non-clients here. The study is based on insights gained from Read More
With mother nature wreaking havoc in the U.S. from coast to coast, a challenging environment of a different kind greeted the attendees of the Association of National Advertisers annual confab last week in Orlando. Brands, Read More
It’s been eight months since the world’s biggest advertiser, Procter & Gamble, put advertisers, media and technology companies on notice to clean up the $US200 billion ($253 billion) digital media supply chain. Some forecasts, including Read More
The big five agency holding companies are so deeply mired in surcommissions and client distrust that media agencies as a whole face an existential crisis. Last week saw the great and the good of the Read More
Back in June, Carolyn Coyne, global creative strategist at Facebook, talked about video at a conference. She revealed that users watch Facebook videos for only 5.7 seconds on average. And 75 percent of those views Read More
The only way to prevent the next Equifax might be to appoint a “Data Czar” with far-reaching powers and prowess, a prominent fintech VC says. “We’ll have to use pretty much every trick that we Read More
Statistics from the 2017 Marketing Technology Landscape The official stats for this year: There are now 5,381 solutions on the graphic, 39% more than last year There are now 4,891 unique companies on the graphic, Read More
Does your company have a chief experience officer, customer officer, chief digital officer, chief innovation officer, chief human resources officer, or the like? Welcome to a new era of business where specialized CxOs come and Read More
Fact or fiction? Big brands pay the salaries and provide investment returns for many millions of people via pension funds. So if anyone declares that big brands are dying they receive a great deal of Read More
Thanks in part to Daniel Goleman and Adam Grant, the debate for years seems to be fixated on what’s a better predictor of job and career success — IQ or EQ? If you’re keeping score at home, a Read More
Copyright © 2023 | Australian Marketing Institute