In today’s world, and within organisations, there is heaps of information, research, data and insights available that we can readily access at our finger-tips (literally), whether on the internet or within an organisation’s intranet. Read More
I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist. Read More
For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to Read More
Do you worry about keeping your website secure from hackers? In these unprecedented times, it’s easy to let the monstrous challenges we’re facing distract us from mundane or routine tasks – like practising good cyber hygiene. Read More
As the 2020 AMI Awards for Marketing Excellence starts the countdown to close nominations, we take an in depth look into 2019 National Data-driven Marketing winner, Benetas‘ campaign ‘Winning via a Data Driven Marketing Strategy’. Their award-winning Read More
The Internet of things (IoT) is no longer some far off future prediction borne from the minds of sci-fi enthusiasts. IoT, the connecting of any electronic device to the Internet, is well and truly here. Read More
Are you bound by the EU’s General Data Protection Regulations (GDPR) requirements? Can visitors easily understand how their data will be used by you? When was the last time your company reviewed its Privacy Policy? We Read More
As digital channels continue to claim a growing share of audiences’ attention, organisations are increasingly turning to digital marketing tactics to grow sales, and build long-term brand awareness. With these new opportunities comes a new Read More
Paul Wallbank from Mumbrella recently announced that Australia’s first cognitive AI technology has been brought to Australia by Beyond Intent, the newly appointed reseller of the AI driven performance media buying platform, Sqreem. Cognitive AI brings Read More
One of the most interesting areas of digital infrastructure that companies are putting in place today are ‘Digital Experience Platforms’ (DXPs). Digital disruption is the flip side of digital opportunity and it’s an unstoppable force. Read More
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