Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More
What consumers say they do is usually very different from what they actually do, writes brand management expert, Anne Ricci, Founder & Director of via Marca. So how can we leverage this contradiction to uncover new needs or Read More
Our thoughts are with those members and friends of our community who have been affected by the devastating bushfires across Australia this season. If you have been severely impacted by bushfires or are suffering from serious Read More
Though consumers have historically done more Christmas shopping in stores than online, this year, it’s changing: For the first time, shoppers will spend more time online (54 percent) than in stores (46 percent), according to Read More
Professional Development, Unpaid Internships, Mentoring Programs…I don’t think so. Until I took part in the Emerging Marketers program I never would have considered unpaid experience or extra professional and personal development. Is full-time university on top Read More
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is Read More
Welcome to the December edition of the Australian Marketing Institute Chair Report. The last couple of months have been huge for the Institute. Since my last report in August the team have been busy creating Read More
The Australian Marketing Institute celebrates its accomplishments for 2019. Since 1933, AMI has been supporting progress in the careers of our members and advancing the marketing profession. The past year in particular, has been a Read More
Last Wednesday the marketing community came together at the Marketing Excellence Gala in Melbourne to celebrate excellence in marketing with the announcement of the national and state winners of the 2019 AMI Awards For Marketing Excellence. Read More
Fabian Marrone (CMO of the Year), TelstraSuper (Customer Retention winner) and News Corp Australia + The Heart Foundation are among major winners following the Australian Marketing Institute’s (AMI) 2019 Marketing Excellence Gala, which took place Read More
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