State Winners shine at the 2019 AMI Awards For Marketing Excellence

Icon Agency & Yarra Trams were recognised as Public Sector Marketing VIC State winners

Last Wednesday the marketing community came together at the Marketing Excellence Gala in Melbourne to celebrate excellence in marketing with the announcement of the national and state winners of the 2019 AMI Awards For Marketing Excellence. The Awards recognise not only the industry’s most remarkable achievements of 2019, they are also a chance to celebrate the marketing talent from across Australia.

Each year the awards showcase brands, stories and accomplishments from innovative and effective marketing practices. The awards highlight the successes of individuals and teams who have produced insightful campaigns and innovative leadership to a high standard, which furthers the practice of marketing in Australia.

“Winning an AMI Award gives marketers the opportunity to be recognised for their contribution to the Marketing profession. Celebrating excellence in marketing is not only a privilege, it’s an honour. Congratulations to all the winners and finalists for their success!” said AMI chairperson, Lynda Cavalera.

Among the state winners were Web Profits, who took home awards for Customer Acquisition Marketing, and Customer Experience Management Strategy (NSW), Carat & Cash Converters (WA Data Driven Marketing Strategy), and Suncorp & Ogilvy (VIC Sponsorship Effectiveness). EY Brand, Marketing & Communications took home the coveted Marketing Team of the Year award along with the award for Product/ Service Revitalisation (NSW) in recognition of their EY Future Realised campaign.

“AMI’s Awards showcase marketing excellence and provide an opportunity for Australian Marketers to grow as professionals. This year there were 16 categories, 7 special awards, over 200 entries and 120 judges who undertook the challenging task of individually reviewing and determining the winners,” said AMI General Manager, Narendra Prasad.

And the State Winners are…

Congratulations to all the finalists and state winners for 2019!

Brand Revitalisation

  • Multinail…No Longer the Little Brother, VIE Marketing, QLD
  • AGSM – Made For An Accelerated World, AGSM @ UNSW Business School + The Garden Agency, NSW

Content Marketing

  • Impact: The ACU content hub, Australian Catholic University, QLD

Creativity in Brand, Product or Service Marketing

  • SUPERSUPER Guild Trustee Services GuildSuper & Child Care Super, VIC
  • SATC Rewards Wonder South Australian Tourism Commission TBWA/Adelaide, SA

Customer Acquisition Marketing

  • Life Moves Fast, University of Adelaide, SA
  • Overcoming Student Apathy, Web Profits + Student Super, NSW

Customer Experience Management Strategy

  • QV Laneway Series, Dexus + QV Melbourne, VIC
  • Can’t Beat Feedback, Web Profits + Aussie Broadband, NSW
  • Lunar New Year 2019, QICGRE + Canberra Centre, ACT

Customer Retention

  • Creating Web Stickiness via a Resource-Driven Content Strategy for The Healthy Baker, G Squared, NSW

Data Driven Marketing Strategy

  • IBM Think 2018, IBM + GPJ Australia, NSW
  • Cash Converters – Get Sorted, Carat + Cash Converters, WA

Integrated Marketing Communications Program

  • Expect More, JLL – Forrest Chase, WA
  • Australia’s Worst Serial Killer, News Corp Australia + The Heart Foundation, NSW

Market and Consumer Research Insights

  • Sexual Health – Stop the Rise of STIs, Queensland Health, QLD
  • Conquering unchartered territory with UniSA Online, The University of South Australia, SA
  • Posh Pate™ Retail Market Discovery – The Problem with Pate, The Measured Marketer, NSW

Not for Profit Marketing

  • Moments That Matter, AnglicareSA, SA
  • #OLDMATE Queensland, Anglicare Southern Queensland, QLD
  • Australia’s Worst Serial Killer, News Corp Australia + The Heart Foundation, NSW

Product/Service Revitalisation

  • Play by your own rules, Colmar Brunton + the Lott, QLD
  • EY Future Realised, EY, NSW

Public Sector Marketing

  • UNSW “What makes you employable?” Open Day, UNSW Sydney Communicate India, NSW
  • SATC Public Sector Marketing, South Australian Tourism Commission, SA
  • National Missing Persons Week 2018, Australian Federal Police National Missing Persons Coordination Centre, ACT
  • Tram Coach – This is how we Tram, Icon Agency + Yarra Trams, VIC

Small Budget Marketing

  • Safety Sells – Men At Work Safety Campaign, Dragonfly Marketing + Men at Work, NSW
  • Going Virtual on a Shoestring Budget, Braemar Presbyterian Care + Braemar Village, WA
  • Jersey Mike’s in the Sunshine State,  Steam Marketing + Creative Integration, QLD

Social Change Marketing

  • This Girl Can – Victoria, VicHealth (Victorian Health Promotion Foundation), VIC
  • Quit HQ – Where Quitters Click, Queensland Health, QLD
  • Gender balance in local government – 2018 council elections, Local Government Association of South Australia, SA

Social Media Marketing

  • SATC @Tell_Us_Where South Australian Tourism Commission, TBWA/Adelaide, SA
  • West Village, Sekisui House Australia, QLD
  • The Florey: Answers start with a Question, Zebra Direction + The Florey Institute of Neuroscience and Mental Health, VIC
  • Submariner Social Media Campaign, Defence Force Recruiting, ACT
  • Expect More, JLL – Forrest Chase, WA

Sponsorship Effectiveness

  • AAMI Channel 7 AFL Premiership Season Broadcast Partnership, AAMI, Suncorp + Ogilvy, VIC
  • #PINVICTUS, Defence Housing Australia, ACT
  • Brisbane Girls Grammar School and Queensland Symphony Orchestra—a unique Education Partnership, Brisbane Girls Grammar School, QLD

About the AMI Awards for Marketing Excellence

Each year the AMI Awards recognise campaigns from a diverse range of companies with varying resources, innovative strategic approaches and campaigns targeted to a wide range of local and overseas audiences. Celebrating the best marketing campaigns in Australia, with more than 200 entries in 18 categories and 7 special categories, we give thanks to the 120  AMI Award Judges who assessed the merits of each entry, taking into consideration the different B2B and B2C metrics and success factors and the linkage between strategy, execution and outcomes achieved.

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