Robert Schwartz and Carolyn Heller Baird, global leaders of IBM Institute, have conducted an executive report for Artificial intelligence (AI) towards customer experience. AI is unleashing a new approach for customer experience (CX) strategy, design and development. Read More
In The Growth Faculty – On Demand’s latest LIVESTREAM, Wharton professor of Marketing and New York Times bestselling author of Contagious, Dr. Jonah Berger will reveal the secret science behind word-of-mouth and social transmission. “Jonah Berger knows more about what makes information Read More
A new Arup report, calls for a rethink of the design and operation of higher education facilities to prepare for a new era of learning, one that remains viable as budgets decline yet pressure mounts Read More
LinkedIn’s most influential voice in Asia Pacific Media Agencies, Anthony J James, argues that the change in market access has paved the way to a shift in market behaviour. The rise of a hyper competitive global marketplace has Read More
Despite dramatic changes in the modern marketplace, where transactions mainly take place online, the value of relationship building with customers is more important than ever. Good internet marketing can have the same effect as face-to-face Read More
Karen Spiller Principal, John Paul College, CPM Demetri Hughes recently awarded Karen Spiller OAM, Principal of John Paul College her Certified Practising Marketers (CPM) certificate. Karen is the immediate past National Chair of the Association of Heads of Independent Read More
AMI is excited to announce the development of a Professional Year Marketing program, in conjunction with its partner Navitas, to assist final year marketing students develop the necessary work-readiness skills required for successful entry into Read More
Our purpose is to provide cutting edge marketing theory and practice to fuel progress in the careers of professional Marketers. So how are we going against our purpose? According to our June 2018 Member research, Read More
PwC’s Entertainment & Media Outlook 2018-2022, which was unveiled at their Trust & Reputation breakfast event, told of one single truth: trust will define the market for the next four years. “When we looked at the Read More
Marketing and communications skills are used throughout business and government sectors in Australia, as both the domain of specialists within an organisation or skills that form part of the competency set for specific roles. As Read More
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