Despite dramatic changes in the modern marketplace, where transactions mainly take place online, the value of relationship building with customers is more important than ever. Good internet marketing can have the same effect as face-to-face interaction. This means that developing tactics to build customer loyalty and trust is crucial as consumers become more wary of cyber theft and fraud.
Since, face-to-face tactics are out of the question, here are five things business owners can do to build customer trust and loyalty online:
- Use Social Media to Connect with Fans
- Offer Customer Service Assistance Online
- Use Loyalty Programs
- Encourage Customer Reviews and Display Them Prominently
- Offer Multiple Payment Options
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