The Four-Step Process to Maximising Your Customer Insights Program

March 25, 2022 0

As marketers, we are inundated with data from a smorgasbord of sources, which can sometimes become overwhelming. This means that some businesses don’t utilise the full potential of the data because their systems are unable to make it meaningful for them. As costs rise and attention plummets, marketers have the challenging task of building awareness. So, without the right insights, how can we ensure our message reaches our customers in the most cost efficient and sustainable way, that delivers results every time?   Read More

Emerging Marketers Q&A: Kristie Atkins and Brittany Gann

March 22, 2022 0

Whether you’re a mentor or a mentee, the benefits of mentoring are undeniable. The Australian Marketing Institute’s Emerging Marketers Mentoring Program offers a comprehensive 7-month guided program which provides participants with a unique opportunity to Read More

Challenges and Opportunities for APAC Advertisers in 2022

March 22, 2022 0

In late 2021, Quantcast set out to understand what challenges would face marketers, agencies, and publishers alike in the year ahead, and where opportunities to succeed can be found. Following a comprehensive survey of almost 600 marketers and media professionals in the region, a few clear trends around what the industry expects to navigate in 2022 emerged. Read More

Member Spotlight: Leah Webb

March 22, 2022 0

Being a part of AMI’s Emerging Marketers Program in 2021 has helped me focus on my own career path. It’s something we all know we should do but often put on the backburner. Having a mentor and dedicated time to think about career planning really brings your goals to the forefront. Without AMI I might not have finally taken that leap and I appreciate the program giving me the perspective and push I needed Read More

How Word-Of-Mouth is an Important Tool and Why We’re Using It

March 18, 2022 0

Social media and digital marketing are full of people telling you why you should use a particular product or service, but nothing beats the authenticity of hearing from others and their experiences. Testimonials and case studies are a tried and proven method of communicating why users should trust you, and with the growth of video becoming the main source of content people seek, why not combine the two?  Read More

AMI’s New Range of Micro-Credentials Recognise Work-Based Expertise

March 16, 2022 0

Australia’s leading Marketing Institute today announced the introduction of a new range of industry based micro-credentials in partnership with VETASSESS. The AMI micro-credential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills; at a time when more than ever it is important to set yourself apart in a crowded market. Read More

Emerging Marketers Q&A: Neil Krikul

March 9, 2022 0

It’s not a secret that having a mentor benefits professionals in many ways. It’s a fantastic way to build your professional network, learn new skills from a senior marketer and further your career. We recently spoke Read More