Chair Update: April 2018
Study shows room for improvement in VoC programs I recently had the pleasure of co-presenting a webinar on the current state of Voice of the Customer programs in Australia with Liz Berks from Vision Critical. Read More
2018
CEO Update: April 2018
The Australian Marketing Institute has invested in updating and developing its portfolio of Professional Development and Certification. Under the leadership of Claire Tester building and refreshing the Professional Development program elements is at the core Read More
Generation Experience Book launch
AMI Chair Andrew Thornton was delighted to attend the Generation Experience Book launch in March. In Generation Experience, Hunter Leonard details his passion to help mature age individuals start and run a successful business in Read More
Queensland: CPM Member Update
The time for struggling to communicate a marketing practitioners worth should be left to a bygone era – a practitioner needs to command every bit the reputability as the CFO or the in-house lawyers do. Read More
Latest Warc report focus on threats to the digital advertising ecosystem
Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem. In it, Warc estimates that $63.4bn was spent on programmatic advertising worldwide last year, but as little Read More
AI for Research and Brands: The Promise and the Responsibility
As useful as they are today, AI-enabled digital assistants are poised to bring even more advancements and convenience. Digital assistants will offer even easier access to vast knowledge than with the Internet alone. They will Read More
Dr Liz Ferrier: Newly appointed Certified Practising Marketer (CPM)
Awarding the esteemed Dr Liz Ferrier, Senior Lecturer in Marketing at The University of Queensland, and now fellow Certified Practising Marketer (CPM) peer, with her certification. Liz is a leading researcher of industry relevant issues Read More
Warning to Australian companies following Facebook data scandal
More than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update overnight. It has now been revealed Facebook information about up to 87 million people, mostly in the Read More
Max Russell: Newly appointed Certified Practising Marketer (CPM)
It was a real privilege to award Max Russell, Communications Coordinator at the Sugar Research Institute, and now fellow Certified Practising Marketer (CPM) peer, with his certification. Max is an accomplished marketing and communications specialist, Read More
AMSRO Member Research Companies Safeguard Data Privacy
As the reputational and financial risk of being revealed as an untrustworthy data host continues to escalate, and worldwide attention focuses on the illegitimate data collection conducted by Cambridge Analytica, the Association of Market and Read More