Chair report: June 2018
Marketers Gaining a Seat at the Board Table As many of you will be aware, the AMI conducts a series of initiatives under the banner of ‘Pathway to the Boardroom’ aimed at educating members on Read More
2018
The Responsibility of an Iconic Brand in A Changing World
Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as Read More
Current Branding issues, Practitioner and Academic Views: a study by UQ Business School’s Advertising and Branding Research Group
The University of Queensland Business School’s ‘Advertising and Branding Leadership Group’ is conducting research into Branding’s Academic-Practitioner Gap, in order to understand Practitioners’ Views and Close the Gap. The focus of the study will be Read More
Scared by Facebook? Wait Until Millennials Start Selling Their Data
With all the talk about data privacy and the capturing of data, it may come as a surprise to some of you that some millennials are considering selling their personal information. Real data ownership will Read More
Mars Wrigley Confectionery Names New Global President
Mars, Incorporated’s Chief Marketing & Customer Officer Andrew Clarke to replace Martin Radvan Since 2015 Clarke has been Chief Marketing & Customer Officer. In this role he has led Mars’ marketing and sales capabilities, including Read More
East Meets West in the Battle For Business
With the continued rising costs in the East. More and more families and businesses are moving out West looking for bigger and greener pastures. This article, by Bernard Kassab of Designeri.Am focuses on the marketing industry Read More
The Four Futures for the CMO
The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More
The Recruiter’s Dilemma: How Do I Look at a Candidate’s Social Media Presence Without Creating More Risk?
These days anything on social media is public domain. However, recruiters are faced with a real dilemma when it comes to looking at a candidate’s social media footprint. It’s true that social profiles do paint a Read More
When agile marketing is not Agile Marketing
TrinityP3’s Zena Churchill argues that not only is the term ‘agile marketing’ being misused, it is also being misunderstood. Agile Marketing isn’t just another buzzword. It’s a term that has taken on a life of Read More
What Marketers Hate Most About Marketing (and how to fix it)
Marketing implementation is by no means glamorous. It’s an intricate dance between being productive and shifting priorities. Are you repeating work unnecessarily, navigating foreign toolsets, or battling ineffective processes? If this sounds like you, don’t despair Read More