In many ways, in many markets, today’s global pandemic has reset the game board. Now brand leaders are forced to regain lost ground, while brand laggards willing to act quickly, decisively and boldly have Read More
Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from Read More
Icons are one of the most used visual elements in contemporary design. We see them both online and offline, in presentations, websites, videos etc. It is a visual language that can communicate quickly and universally Read More
Sitting in a waiting area, training hard in the gym or going on an early morning run? All tasks seem impossible to do whilst simultaneously holding and reading an educational book. Gone are the days Read More
I am in a privileged position, writes Lee Featherby from PowerfulPoints. At PowerfulPoints we work with some of the world’s leading brands and, by the nature of our work, we get very “intimate” with them. We get to see Read More
According to a report conducted by Deloitte with Facebook Australia, shared stories are how Australian businesses can build their brand in the digital age. Strong brands create emotional connections between a business and its customers. Yet despite its Read More
Procter & Gamble’s chief brand officer recently told the digital advertising industry that it needed to grow up. Doing so prompted frustrated chief marketing officers (CMOs) to take their advertising in-house, in recognition of the Read More
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