Many brands have turned off their marketing efforts during the pandemic, but Jill Avery, Senior Lecturer at Harvard Business School, and Richard Edelman, CEO of Edelman, argue that now is the time when customers need to hear from you most. Read More
In today’s world, the marketing and advertising professions are rapidly evolving as new technologies and tools are adopted to cater to the current world of business. Strong future growth is projected for these fields in Read More
The media, marketing and advertising industry appear to have been caught unawares with the release of the ACCC Digital Platforms Inquiry Final Report according to new research from the Audited Media Association of Australia (AMAA). Read More
Running a Marketing or Advertising Agency in Australia is not an easy task! The age of Digital Disruption and Algorithm changes has made it even harder for an agency to stay on top of staff Read More
A recent report by IAB Australia has shown that the strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which Read More
According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. The rankings of 100 global brands in 2018 have broken down into individual brand value. Here are the brands with the Read More
Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as Read More
The University of Queensland Business School’s ‘Advertising and Branding Leadership Group’ is conducting research into Branding’s Academic-Practitioner Gap, in order to understand Practitioners’ Views and Close the Gap. The focus of the study will be Read More
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