Influencers are swamped by requests to post and share every single day. The problem is, most of their outreach methods are wrong; they are using ineffective templates, content, and even targets and partners. Do you Read More
This famous quote by Chinese military strategist and philosopher, Sun Tzu sums up the detrimental effects of throwing ill-considered tactics to the wind perfectly. As well-intended as these tactics may be, tactical execution without the guidance Read More
Technology has given people more choice than there has ever been before. But this choice has created a new battleground for businesses. The fight for meaningful differentiation comes by excelling at delivering an outstanding and Read More
Sitting in a waiting area, training hard in the gym or going on an early morning run? All tasks seem impossible to do whilst simultaneously holding and reading an educational book. Gone are the days Read More
The Silent Generation, baby boomers, Generation X, millennials, Gen Z — we’re all in the workforce together. How are our assumptions about each other holding us back from working and communicating better? Social psychologist Leah Read More
Big bucks or small change, marketing budget management can make or break a business. Jane Hillsdon, founder and managing director of Dragonfly Marketing and author of “How to do Marketing – A Comprehensive Guide for Small Read More
The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted Read More
If you talk to younger generations about ‘traditional’ TV, they would probably laugh out loud (that’s LOL for those who haven’t got with the times) at the idea of checking listings in a print newspaper, Read More
University of Sydney lecturer, former journalist and content marketer Dr Ray Welling not only teaches the next generation of content marketers, he has co-written a book about digital disruption along with papers on social media influencers. Susan Burchill from Read More
The rich data provided by Facebook, Instagram, LinkedIn and Twitter make them powerful channels for targeted, data-driven campaigns, for both B2C and B2B marketing. But how do you develop a data-informed advertising plan that drives conversions? Want Read More
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