Recall the adage that if you want something done, you should ask a busy person? There’s truth to it but it depends whether they’re busy because they’re effective at juggling a lot of tasks, or Read More
Gen Z is the next threat nobody is talking about (yet) Today they’re tweens, tomorrow they’ll be running the world. Gen Z’s purchasing power sits at $44 billion and will quadruple in the next two Read More
In 1989, the US government decided to concentrate our most sensitive data in the hands of three giant finance corporations: Experian, TransUnion, and Equifax. These three corporations now store our biographic information, every address we’ve Read More
The CIM Digital Summit 2017 will help marketers align their digital activity with their target audience. While the proliferation of digital marketing channels in recent years has produced almost limitless opportunity for marketers, it has also increased pressures Read More
In order to implement a useful attribution model, you’ll need to build a strong business case for one first. Why is a strong business case for attribution important? Because attribution measurement will require some investment Read More
Neil Patel is an entrepreneur, influencer, and investor. In the past, he has talked in his blog about the fact that startups fail and that entrepreneurs have to be ready to pivot after a failure. Read More
How does a business full of brilliant engineers sell products in a human rather than a geeky way, in a manner that appeals to your average Joe but doesn’t alienate hard-core fans? It’s a problem Read More
I don’t believe in overnight success. Despite the headlines and polished PR, when you dig deeper, you often find that before an “overnight success”, there were years of learning, struggle, and perseverance. Some of the Read More
It’s 2017, so most brands now realise that content marketing is a key part of online success. And while the dominant opinion is that content marketing requires big budgets, large teams and massive resources, Read More
In 2014 Google published an ebook called: The YouTube Creators Playbook for Brands. It’s jam-packed full of insights into building a strong presence on YouTube, basically a great read for anyone using video to drive Read More
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