Audience vs Traffic
Professor Scott Galloway gives us brilliant insight on building an audience – not just traffic – with engaging content. See more of his work on the L2Inc YouTube channel.
Inspire Me
The Insider’s Guide to Exceptional Digital Marketing
Does your marketing technology match your marketing ambitions? Many companies find themselves answering ‘no’ to this important question. Shout ‘Goodbye!” to generic and inconsistent customer marketing and get insights from industry experts to learn how Read More
Why startups matter
In 1999 when I founded my first startup, the term “startup” was roughly defined (in my mind at least) as a company using technology to make lots of money quickly (aka: addressing a large market). Read More
20 Interview Questions That Will Reveal a Superstar Job Candidate
It’s quite common for hiring managers to ask the wrong interview questions to size up job candidates for job/culture fit and the people skills that lend to success on the job. Whether you’re new to the practice of interviewing or not, if you’re Read More
2018 digital trends. It’s the year of customer experience. Once again.
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling Read More
Mastering Digital Marketing Maturity
Customer journeys. Omnichannel interactions. Programmatic. Personalisation. The buzzwords of digital marketing fly around corporate meeting rooms, C-suites, conference calls, and webinars these days, often at dizzying velocity. But while just about every company talks Read More
Forget learning to code, bosses value collaboration and communication
The top priority for developing talent is to train for soft skills, according to LinkedIn’s 2018 Workplace Learning Report which surveyed more than 4,000 professionals. The report found that while automation is requiring workers to maintain technical fluency across roles, the rise of Read More
Marketing with Purpose – An Exclusive Preview
If you want to be a successful brand, customer obsession must be your number one priority. This obsession – this way of consistently seeing your brand through the lens of your customer – will guide your Read More
Beyond Digital: Creating the Marketing Team of Tomorrow
Over the last decade we have seen the creative marketer, the martech marketing team, and the data driven marketer. It is clear that the marketing leader of the future needs to infuse all these attributes. Read More
3 New Ways to Show B2B Marketing Effectiveness in an ABM World
It’s hard to show ROI in B2B marketing because selling to companies usually involves long sales cycles, multiple influencers, and several product lines that can be sold to the same company. B2B Marketers have traditionally Read More