Lately, there’s been a lot of confusion around how data is used online and if that relates to consumer privacy. In fact, per a Fluent study in July, 59% of consumers are concerned about the Read More
We all accept that pursuing a career these days means a commitment to lifelong learning. Often that’s about acquiring skills in short “bites” – perhaps in a half-day course because you want to learn a Read More
To make your data work harder for your marketing program, you need to understand what you’ve got to work with. Here’s data audit advice from James McDonald and Tom Evans, co-founders of independent full-service media Read More
Work-related expense deductions Do you know what you can and can’t claim during tax time? Lodging your tax return is easy with the ATO’s work-related expenses guide for sales and marketing workers. When completing your tax Read More
A new study of marketing leaders has revealed data literacy is one of the key technical skills and knowledge gaps that exist within their teams. Michael Page Australia partnered with marketing and digital advisory Arktic Read More
With COVID restricting physical travel, it has become necessary for automotive brands and dealerships to intimately understand the digital experiences they offer consumers, as more people are taking more of the car buying process online. Read More
The onset and impact of COVID-19 has led to a profound acceleration in the marketing industry. Consumer priorities and expectations have shifted permanently marking a radical move in the way we live and work. This Read More
Looking to upskill or reskill? With government subsidies available, now is the time. The University of Newcastle is currently offering government-subsidised places on a range of high-quality graduate certificates. Government subsidies mean some courses are Read More
James McDonald and Tom Evans are the co-founders of indie full-service media agency, Audience Group, and advocates for evidence-based advertising. At Audience Group, we’re no fans of the term “cookie apocalypse”. It’s a bit too dramatic Read More
Did you know Google will make Core Web Vitals a ranking signal for websites in June 2021? While originally scheduled for May, they have pushed back the rollout by about 6 weeks. So, you have Read More
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