Technologies that were once the stuff of science fiction shelves in public libraries have become integral part to our daily lives, from voice-activated virtual assistants to recommendation algorithms shaping our online experiences. This AI boom has led many to ask the question: Are we at the peak of AI euphoria, or is this just the beginning of our robot overlords’ rise to power? Read More
Written by Andrew Thornton, AMI Chair. I recently read an article in an Asian business magazine where the author opened with the gambit: ‘there’s no such thing as AI…yet’. The author went on the explain Read More
In today’s dynamic landscape of online visibility, securing a prime spot on Google’s search results has become a vital goal for businesses of all sizes and for many, is the holy grail of online success. This Read More
“My career trajectory is fuelled by my inclination for surrounding myself with senior business and marketing mentors (shout out to my trailblazing GM Chrissie Maus!) so I’m thankful for the platform AMI provides to connect with like-minded people. ” – Michelle Fifi Read More
It’s a fascinating exercise, especially for those of us who have been in the industry for a while. There are Wikipedia articles and HubSpot blogs that make it clear that this is a profession that is difficult to nail Read More
Having thoroughly enjoyed watching the recent EUROS football tournament, and now that the Games have concluded – I’m awestruck with how fit, skilful and accomplished the athletes are. The hours of training, the strict routines Read More
Being a marketing professional entails more than just having a degree or working experience in the industry. Professionalism should be unmistakable in how marketers manage themselves in their professional lives while representing their personal brand Read More
If the last year taught us anything, it is the importance of resilience. It’s been a test of survival, adaptability, resilience, and endurance – especially for remote, rural and regional communities. While COVID-19 and bushfires Read More
When it comes to getting legal advice on a matter for your business, you’d get that advice from a Lawyer right? And what about strategic accounting advice? I’m hazarding a guess that you would trust Read More
Why are some advertising campaigns more effective than others? Ask ad agencies and you’ll get one kind of answer. Ask their clients, and you usually get a different one. Can someone put the two parts Read More
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