Written by Paul Loughran B.SciEd, M.Ed, Grad.Cert, Grad.Dip, Dip.Bus, CPM, Victoria State Committee member & Director of the Monash Marketing Department. A lot has been achieved in the last few months to improve student experiences. Read More
Joanne Stone Director of Strategy, BCM Partnership, CPM Joanne is a highly experienced marketing and communications professional with extensive expertise in brand planning, strategic planning, media and channel planning, digital strategy and social media Read More
Professor Susan Dann has been recognized as Member (AM) in the General Division of the Order of Australia for significant service to business education through commercial marketing techniques to deliver positive social outcomes. The annual Queen’s Read More
We’re proud to build a strong community of marketers who dedicated to their continuing professional growth and we would like to honour longstanding members of the Institute for their ongoing support and contributions! Below is Read More
A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and Read More
With over 1 billion monthly active users WeChat is China’s most popular app. Many marketers perceive WeChat as the platform of choice to achieving brand awareness and promoting sales in China, and as a result of Read More
Marketers Gaining a Seat at the Board Table As many of you will be aware, the AMI conducts a series of initiatives under the banner of ‘Pathway to the Boardroom’ aimed at educating members on Read More
Icons are not like any other brand. We love them and every brand wants to be one. In today’s world of constant change, the significance of icons is even more important than ever before as Read More
The University of Queensland Business School’s ‘Advertising and Branding Leadership Group’ is conducting research into Branding’s Academic-Practitioner Gap, in order to understand Practitioners’ Views and Close the Gap. The focus of the study will be Read More
With all the talk about data privacy and the capturing of data, it may come as a surprise to some of you that some millennials are considering selling their personal information. Real data ownership will Read More
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