Announcing the full list of AMI Awards for Marketing Excellence National Finalists

Congratulations to this year’s AMI Awards for Marketing Excellence National Finalists! 

Winners will be announced at the 2019 AMI Marketing Excellence Gala at Pullman Melbourne On The Park on October 16.

Join your community of Australian Marketers to celebrate and enjoy a rewarding evening that all marketers deserve. To ensure your spot at the AMI Awards Ceremony, visit the AMI website. But don’t wait too long! Almost half the tickets have already been sold and the rest are going fast. Get your tickets now!

See AMI Awards Finalist Campaigns 

Available exclusively for AMI Members on Member Hub

And the National Finalists are…

Certified Practicing Marketer of the Year

• Anne Miles – Suits&Sneakers, VIC
• Mahesh Enjeti – SAI Marketing Counsel, NSW
• Mark Jones – Filtered Media, NSW
• Ric Navarro – Norman Disney & Young, VIC
• Melanie Lindquist – oOh!media, NSW
• Greg Abbey – Steam Marketing, QLD
• Nina Christian – Braveda, VIC

Chief Marketing Officer of The Year

• Jodie Flower – Hotondo Homes, VIC
• Rene LeMerle – Bonfire, WA
• Anthony Smith – University of New England, NSW
• Fabian Marrone – Monash University, VIC
• Jodie Koning – oOh!media, NSW
• Tom Woodward – Crimsafe, QLD

Future Leader of The Year

• Jen Coleman –  OPTUS, NSW
• Kenneth Reid – Careforia, NSW
• Akshay Sardana – OPTUS, NSW
• Hannah Astra – Australian Radio Network, VIC

Marketing Team of The Year

• South Australian Tourism Commission, SA
• King & Wood Mallesons, NSW
• RACQ, QLD
• 3M Australia and New Zealand, NSW
• EY, NSW
• Symbio Wildlife Park, NSW

Marketing Agency of the Year

• The Brand Agency, WA
• Bonfire, WA
• Growth Marketing Systems, NSW
• ntegrity, VIC
• Steam Marketing, QLD
• Braveda, VIC
• Web Profits, NSW

Creativity in Brand, Product or Service Marketing

• Mind Racer – Deakin University, VIC
• SUPERSUPER Guild Trustee Services – GuildSuper & Child Care Super, VIC
• Vegemite, Tastes Like Australia – Bega Cheese Limited (Vegemite) + Thinkerbell, VIC
• South Australia Tourism Commission: Rewards Wonder South – Australian Tourism Commission + TBWA/Adelaide, SA
• Adapt to a rapidly changing world – UNE + Engine Group, NSW
• Australia’s Worst Serial Killer – News Corp Australia + The Heart Foundation, NSW
• Reality augmented: a new form of storytelling – Monash University – Medicine Nursing and Health Sciences, VIC

Brand Revitalisation

• Leggo’s: Have You Eaten? – Simplot Australia Pty Ltd, VIC
• Transforming for the future – Expression Australia, VIC
• We value what you really make – Bank First + 10 feet Tall Agency, VIC
• Herbert Adams Relaunch ‘WE ARE PIE-ONEERS’ – Patties Foods Ltd, VIC
• Multinail: No Longer the Little Brother – VIE Marketing ,QLD
• AGSM: Made For An Accelerated World – AGSM @ UNSW Business School + The Garden Agency, NSW
• Harris Coffee Making Intervention – Momentum Worldwide Australia + Jacobs Douwe Egberts, NSW

Customer Acquisition Marketing

• Family Join – TelstraSuper, VIC
• Life Moves Fast – University of Adelaide, SA
• Sell My Car Customer Acquisition Campaign – Sell My Car Pty Ltd, VIC
• WISE Employment – WISE Employment + ntegrity, VIC
• Overcoming Student Apathy – Web Profits + Student Super, NSW
• UniSA Online – The University of South Australia, SA
• Chase Your Calling – Chisholm Institute + DPR&Co, VIC

Social Change Marketing

• This Girl Can – Victoria VicHealth (Victorian Health Promotion Foundation), VIC
• Meet the Hastings – Waste Education Port Macquarie + Hastings Council, NSW
• War on Waste – Australian Broadcasting Corporation, NSW
• Quit HQ: Where Quitters Click – Queensland Health, QLD
• Gender balance in local government: 2018 council elections –  Local Government Association of South Australia, SA
• Australia’s Worst Serial Killer – News Corp + Australia The Heart Foundation, NSW
• Investa Sustainability Tenant Toolkit –  Investa, NSW

Integrated Marketing Communications Program

• Toyota Hybrid Advocates – Toyota Australia + Synchro Marketing, NSW
• Herbert Adams Relaunch ‘WE ARE PIE-ONEERS’ – Patties Foods Ltd, VIC
• World Congress of Accountants 2018 – Filtered Media, NSW
• Expect More – JLL + Forrest Chase, WA
• Money & Life – Paper + Spark + Financial Planning Association of Australia, NSW
• Australia’s Worst Serial Killer – News Corp Australia + The Heart Foundation, NSW
• Monash University, philanthropic campaign: CHANGE IT. FOR GOOD. – Cassius, VIC

Small Budget Marketing

• Chatbots on a Budget – Metric Labs, NSW
• Safety Sells: Men At Work Safety Campaign – Dragonfly Marketing + Men at Work, NSW
• Going Virtual on a Shoestring Budget – Braemar Presbyterian Care + Braemar Village, WA
• Jersey Mike’s in the Sunshine State – Steam Marketing + Creative Integration, QLD
• Gold Coast Airport Retail Campaign – Guerrilla + Queensland Airports Limited, QLD
• Orchard Rd to Gold! T&G Global Limited – Lachlan McPherson and Friends + Seed Advertising, VIC
• Hot Sauce Campaign: Red Tomato – Red Tomato, NSW

Customer Experience Management Strategy

• QV Laneway Series – Dexus + QV Melbourne, VIC
• Digital Customer Experience Transformation: Experience Atira – Atira + Student Living, QLD
• No Need To Talk Tech – Infiniti Telecommunications, VIC
• Can’t Beat Feedback – Web Profits + Aussie Broadband, NSW
• Lunar New Year 2019 – QICGRE + Canberra Centre, ACT
• Harmony by AVID Property Group – AVID Property Group + Martins Brand House, QLD
• Royal Melbourne Show: Show after Dark Campaign – The Royal Agricultural Society of Victoria, VIC

Not for Profit Marketing

• Sleep At The ‘G 2018 – Melbourne City Mission, VIC
• The Florey: Answers start with a Question Zebra Direction – The Florey Institute of Neuroscience and Mental Health, VIC
• Moments That Matter – AnglicareSA, SA
• #OLDMATE Queensland – Anglicare Southern Queensland, QLD
• WISE Employment – WISE Employment + ntegrity, VIC
• Australia’s Worst Serial Killer – News Corp Australia + The Heart Foundation, NSW
• Storytelling for a cause – Web Profits + Melanoma Institute Australia, NSW

Public Sector Marketing

• UNSW “What makes you employable?” Open Day – UNSW + Sydney Communicate India, NSW
• Open Doors to Renting Reform – Department of Housing and Public Works, QLD
• SATC Public Sector Marketing – South Australian Tourism Commission, SA
• National Missing Persons Week 2018 – Australian Federal Police + National Missing Persons Coordination Centre, ACT
• Promise to Pause: Remembrance Day 2018 – Clemenger Brisbane + Queensland Government, QLD
• Tram Coach: This is how we tram – Icon Agency + Yarra Trams, VIC
• SafeScript campaign – Department of Health and Human Services Victoria + DPR&Co, VIC

Social Media Marketing

• @Tell_Us_Where South Australian Tourism Commission – TBWA/Adelaide, SA
• West Village – Sekisui House Australia, QLD
• The Florey: Answers start with a Question – Zebra Direction + The Florey Institute of Neuroscience and Mental Health, VIC
• Submariner Social Media Campaign – Defence Force Recruiting, ACT
• PayPal Influencer Programme – PayPal + Edelman, NSW
• Creating Brand Ambassadors – Sentral, NSW
• Expect More – JLL + Forrest Chase, WA

Sponsorship Effectiveness

• Team up with Dexus – Dexus, NSW
• 2018 AAMI Channel 7 AFL Premiership Season Broadcast Partnership – AAMI, Suncorp + Ogilvy, VIC
• #PINVICTUS – Defence Housing Australia, ACT
• Brisbane Girls Grammar School and Queensland Symphony Orchestra—a unique Education Partnership – Brisbane Girls Grammar School, QLD
• Swans 360: Using a 32 year old partnership to reposition a 130 year old company – QBE + Octagon, NSW
• RACQ Rescue Helicopter Network Campaign – RACQ, QLD
• DESIGN Canberra Festival Sponsorship 2018 – QICGRE + Canberra Centre, ACT

Market and Consumer Research Insights

• Future of Vegetables – Simplot Australia + The Lab Insight & Strategy & Nature Research, VIC
• Sexual Health: Stop the rise of STIs – Queensland Health, QLD
• Reversing a 5-year downturn in course demand – Bastion Latitude + Deakin University, VIC
• Share the Dream – Filtered Media + Financial Planning Association of Australia, NSW
• Spring into Summer – Symbio Wildlife Park, NSW
• UniSA Online – The University of South Australia, SA
• Posh Pate™ Retail Market Discovery: The Problem with Pate – The Measured Marketer, NSW

Product/Service Revitalisation

• Cerrone Jewellers: From Bricks & Mortar to Fully-Fledged eCommerce – G Squared, NSW
• Destination: Incentive and Business Insights – Destination Group of Companies + Professor Francis Farrelly, School of Economics, Finance and Marketing, RMIT University, VIC
• SendPro + Sendle – Pitney Bowes, NSW
• Powerball: Play by Your Own Rules – Colmar Brunton + the Lott, QLD
• the Lott: Set for Life – Carat + the Lott, QLD
• UCQ Website Redevelopment – Guerrilla + UnitingCare Queensland, QLD
• EY Future Realised – EY, NSW

Data Driven Marketing Strategy

• The devil is in the details: How data insights transformed NSW CPAP marketing ROI – Bonfire + NSW CPAP, WA
• IBM Think Australia 2018 – IBM + GPJ Australia, NSW
• Winning via a Data Driven Marketing Strategy – Benetas + Next Level Online Marketing, VIC
• Cash Converters: Get Sorted – Carat + Cash Converters, WA

Customer Retention

• The Healthy Baker: Transforming a Popular Australian Product – G Squared, NSW
• Super Anniversary Campaign – TelstraSuper, VIC
• Cloud Migration – Sentral, NSW

Content Marketing

• Thrifty Car Hire’s Road Tripping Blog and Quiz – Croud, NSW
• Expert Series: Auckland – Flight Centre + Creative Studio, QLD
• Impact: The ACU content hub – Australian Catholic University, QLD
• The CMO Show – Filtered Media, NSW
• Spring into Summer – Symbio Wildlife Park, NSW
• Money & Life – Paper + Spark + Financial Planning Association of Australia, NSW

The AMI Marketing Excellence Gala offers a true night of celebration with less talk and more fun to share with your peers. Be inspired. It’s an opportunity to join your community of Australian Marketers, celebrate and enjoy a great evening together. National and State winners for the category awards will be presented during the 2019 AMI Awards Ceremony, whereas winners of the special categories will be announced during the Gala Dinner following the ceremony.

Tickets selling fast!

Get yours here.

About the AMI Awards for Marketing Excellence

Each year the AMI Awards recognise campaigns from a diverse range of companies with varying resources, innovative strategic approaches and campaigns targeted to a wide range of local and overseas audiences. Celebrating the best marketing campaigns in Australia, with more than 200 entries in 18 categories and 7 special categories, we give thanks to the 120  AMI Award Judges who assessed the merits of each entry, taking into consideration the different B2B and B2C metrics and success factors and the linkage between strategy, execution and outcomes achieved.