Are you selling within your content?
As content hungry and time poor people today, we HATE being sold to when we are not ready for it. If you are like most people, you probably prefer to do your own research and Read More
September 2019
Make your LinkedIn profile stand out
When Tara McFall first launched her digital consulting business in 2015, LinkedIn quickly became her prime source of business leads. In fact, many of her best clients to date, including General Assembly and Investa, were delivered via LinkedIn. While Read More
5 top-secret outreach tactics from an SEO expert
Influencers are swamped by requests to post and share every single day. The problem is, most of their outreach methods are wrong; they are using ineffective templates, content, and even targets and partners. Do you Read More
Announcing the full list of AMI Awards for Marketing Excellence National Finalists
Congratulations to this year’s AMI Awards for Marketing Excellence National Finalists! Winners will be announced at the 2019 AMI Marketing Excellence Gala at Pullman Melbourne On The Park on October 16. Join your community of Australian Read More
Four key components of a successful small budget marketing strategy
This famous quote by Chinese military strategist and philosopher, Sun Tzu sums up the detrimental effects of throwing ill-considered tactics to the wind perfectly. As well-intended as these tactics may be, tactical execution without the guidance Read More
Is GDPR the mythical Medusa it is made out to be?
Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year Read More
AMAA establishes a new industry council for Australian influencer marketing
The AMAA recently announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a Read More
Professional quality marketing videos in minutes
Video marketing is undoubtedly the fastest growing marketing medium online. Yet, despite its incredible impact, the cost and difficulty of creating professional quality marketing videos has put it out of reach for most typical small Read More
Event Marketing at its Best!
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of marketers use in-person events as a top marketing strategy to advertise their product and services above digital advertising and email marketing. 80% of Read More