“I enjoy the confidence the AMI professional development provides and the access to convenient webinars and networking opportunities, I otherwise wouldn’t know about. I’ve found the content on AMI website of great help when looking for different ways to explain or support the approach of marketing ‘science’ Read More
Having a thorough, accurate understanding of what customers truly think and feel about brands enables companies to make confident decisions to help drive their growth. Traditionally, brands have used methods such as long-form surveys and focus groups to gather feedback from their customers about their attitudes and preferences. However, the emergence of Conversational AI and advanced text analytics has enabled brands to reap the benefits of qualitative insights, at quantitative scale – letting your customers tell you what’s really important to them! Read More
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