Ky Wilson General Manager of Membership & Marketing at APPA, the largest and most influential promotional products association in Australasia, has been named the winner of a Silver Female Executive Stevie® Award, a Bronze Female Read More
As business people, we spend a lot of time online every day — reading and responding to emails, collaborating with team members, catching up on the news or conducting research. While we might use it everyday, Read More
What is your presentation strategy? While most businesses can achieve reasonable success with basic PowerPoint presentation techniques and marketing, when it comes to strategically aligning the two, frustration can occur. PowerfulPoints CEO, Lee Featherby, knows all Read More
Knowing the right questions to ask, the tools to use and how to strategise will help take your event to the next level. This is part of what the opening panel session at The Business of Read More
Want to get your message across to your target audience in a way that cuts through and meets your objectives? Many businesses are starting to use video as part of their content strategies, but simply Read More
Here’s a fun fact. Did you know that the open rate for SMS is 98%? Sending personalised, targeted SMS messages helps you stay connected and engaged with your customers in a way that email Read More
Since the GDPR and Cambridge Analytica’s controversy, it has brought worldwide attention to the issues of data privacy and consumer trust. Marketers around the world have been forced to show their commitment to consumer privacy Read More
People love stories because they can create an emotional connection and leave a lasting impression. One of the best ways to do this is by using video. Video storytelling is an effective way to communicate Read More
In today’s world, the marketing and advertising professions are rapidly evolving as new technologies and tools are adopted to cater to the current world of business. Strong future growth is projected for these fields in Read More
Many have written about what makes the ideal mentor, however comparatively less attention has been given to the other partner- the mentee. Like mentorship, menteeship requires specific behaviors — without which the mentee’s success may be threatened, Read More
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