The Australian Marketing Institute (AMI) is proud and excited to reveal the State Winners for the 2018 AMI Awards for Marketing Excellence.
This year more than 200 organisations and 227 paid entries involved from all around Australia entered the Awards. The quality and diversity of campaigns showed off each state’s finest talent, with judges deliberating over the course of weeks to select the worthy winners. No easy task, considering the number of outstanding submissions.
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On behalf of the entire marketing community and everyone at AMI, we offer our huge congratulations to all the state winners. Your achievements deserve to be recognised.
NSW
Special Award Winners:
Chief Marketing Officer of the Year: Ben Allen, Stockland
Marketing Team of the Year: The Secure Parking Marketing Team
Certified Practising Marketer of the Year: Melanie Lindquist, Head of Client Strategy, Adshel
NSW Category Winners:
| Category | Campaign Name | Company/Agency |
| Brand Revitalisation | Shake it up, You’re in charge | UM Sydney |
| Consumer Acquisition Marketing | The Hatchling Program | Secure Parking |
| Consumer Insights | Results not to be sneezed at | Fiftyfive5 / Bayer Consumer Health |
| Content Marketing | To all those who mum | Stockland |
| Corporate Social Responsibility (CSR) | Disposable Truths | The GPT Group |
| Creativity in Brand, Product or Service | Nexcare Animal Prints – connecting with mums & kids for GROWTH! | 3M Australia |
| Customer Experience Marketing | Young Practitioners Mentoring Program | The Tax Institute |
| Education | 2017 Open Day campaign | Australian Catholic University |
| Financial Services Marketing | PayPal mCommerce Index | PayPal Australia |
| Innovation in Product/Service | An Innovation in Disaster and Emergency Planning | Pitney Bowes |
| Integrated Marketing Communications | Unexpected Joy | Stockland |
| Marketing Communications: B2C and B2B | Mumbrella360 | Mumbrella |
| Not for Profit Marketing | 2017 #makegoodhappen Good360 Christmas Campaign | Good360 |
| Property Marketing | Harvest by AVID Property Group | AVID Property Group |
| Public Sector Marketing | A Fresh New Look for Murrumbidgee Council | The Articulate Pear |
| Small Budget Marketing | Tastings on Hastings Festival 2017 | Dragonfly Marketing / Port Macquarie-Hastings Council |
| Social Media and Digital Marketing | LiveSelects | PayPal Australia |
| Social Media and Digital Marketing | LEGO: Build Australia | UM Sydney |
| Sponsorship Marketing | Optus and the Gold Coast 2018 Commonwealth Games | Optus |
| Tourism & Hospitality Marketing | New Caledonia Tourism Marketing 2017 | New Caledonia Tourism |
QLD
Special Award Winners:
Chief Marketing Officer of the Year: Keith Stanley, Marketing Express
Marketing Team of the Year: RACQ Marketing Team
Certified Practising Marketer of the Year: Demetri Hughes, Managing Director, Brand Council
QLD Category Winners
| Category | Campaign Name | Company/Agency |
| Brand Revitalisation | Unleashing the Goodstart brand | Goodstart Early Learning |
| Consumer Acquisition Marketing | RACQ Pet Search | RACQ |
| Consumer Insights | Queensland Health Breastscreening campaign | Queensland Health |
| Corporate Social Responsibility (CSR) | Too Bright Tonight Campaign | Hinkler Central Shopping Centre, QIC |
| Creativity in Brand, Product or Service | Blue Care ‘Always’ brand campaign | UnitingCare Queensland |
| Customer Experience Marketing | Village Roadshow Theme Parks Global Website Platform | Guerrilla, Village Roadshow Theme Parks |
| Education | Dorothy Hill Observatory – inspiring wonder and awe | Brisbane Girls Grammar School |
| Financial Services Marketing | GOOD MOVE: Brand & Response tactics working together, delivering results across summer for CUA. | Credit Union Australia, CARAT |
| Integrated Marketing Communications | Harmony by AVID Property Group | AVID Property Group, Martins Brand House |
| Marketing Communications: B2C and B2B | the verandah at Stockland Gladstone | Stockland Gladstone |
| Not for Profit Marketing | Bleach* Festival 2018 | Guerrilla, Bleached Arts |
| Public Sector Marketing | Get Set for the Games | Clemenger Brisbane |
| Social Marketing and Social Change | Phone down, Chin up | BCM, Department of Transport and Main Roads |
| Social Media and Digital Marketing | #Adoptabull | Liquid Interactive |
| Tourism & Hospitality Marketing | Welcoming the Commonwealth to the Sunshine Coast | Sunshine Coast Council |
SA
Special Award Winners:
Marketing Team of the Year: Motor Accident Commission 2017
Certified Practising Marketer of the Year: Rod Buchecker, Chair, The Executive Connection
SA Category Winners:
| Category | Campaign Name | Company/Agency |
| Brand Revitalisation | Statewide Super Brand Revitalisation Project | Statewide Super |
| Social Marketing and Social Change | Anti Drink Driving FY17/18 – ’10 Year Hangover’ | Motor Accident Commission |
| Sponsorship Marketing | 2017 Game Changers | Motor Accident Commission |
VIC
Special Award Winners:
Certified Practising Marketer of the Year: Nina Christian, Founder & Lead Marketer, Braveda
Chief Marketing Officer of the Year: Ric Navarro, Norman Disney Young
VIC Category Winners:
| Category | Campaign Name | Company/Agency |
| Brand Revitalisation | All Kinds of Clever | La Trobe University |
| Consumer Insights | SEEK Laws of Attraction | SEEK |
| Consumer Retention | TelstraSuper International Women’s Day Campaign | TelstraSuper |
| Content Marketing | Talent for Every Future | University of Melbourne |
| Creativity in Brand, Product or Service | Australia’s first cinema for kids captures the imagination of the family market | Village Cinemas Australia |
| Education | Chase Your Calling | Chisholm Institute, DPR&Co |
| Financial Services Marketing | How MLC is unchanging lives. | NAB |
| Innovation in Product/Service | HICAPS Go | NAB |
| Marketing Communications: B2C and B2B | Benetas takes on the consumer market | Benetas |
| Marketing Team of the Year | B2B Marketing Team | Mercer |
| Not for Profit Marketing | Yooralla’s integrated marketing campaign for the NDIS market | Yooralla |
| Small Budget Marketing | Pride and Pain: The stories of our shared history | Australians Together, ntegrity agency |
| Social Marketing and Social Change | National Advance Care Planning Week | Advance Care Planning Australia, Austin Health |
| Social Media and Digital Marketing | Mercedes-Benz Grow Up | Online Circle Digital, Mercedes-Benz Australia |
| Sponsorship Marketing | Mini Legends Draft | NAB |
WA
Special Award Winners:
Chief Marketing Officer: Rene LeMerle, Bonfire
Best Marketing Agency: The Brand Agency
Future Leader of the Year: Gabe Mach, Bonfire
WA Category Winners:
| Category | Campaign Name | Company/Agency |
| Brand Revitalisation | Bethanie, It’s not ageing, it’s living | Bethanie / The Brand Agency |
| Content Marketing | Home Loan content marketing campaign | Bankwest |
| Customer Experience Marketing | ArtQuarium | Stockland Riverton |
| Integrated Marketing Communications | Make The Safe Call | Western Power |
| Not for Profit Marketing | Raffle Microsite | Royal Life Saving Society WA |
| Property Marketing | A Recession-Proof Marketing Strategy for Liv Apartments | Defence Housing Australia / Bench |
| Public Sector Marketing | Let’s Thursday Like We Friday | City of Perth / The Brand Agency |
| Sponsorship Marketing | Become a Fan of Everything with Bankwest | Bankwest |
ACT
ACT Category Winners:
| Category | Campaign Name | Company |
| Content Marketing | Beauty Redefined | Canberra Centre / QIC |
| Sponsorship Marketing | The Jellyfish Bloom | Canberra Centre / QIC, Events ACT |
| Tourism & Hospitality Marketing | Canberra or Can’tberra Quiz | VisitCanberra |
NT
| Category | Campaign Name | Company |
| Brand Revitalisation | TIO – Brand Revitalisation | TIO |
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