After 35 years of celebrating the industry success, we can say with confidence that we wouldn’t be able to make the Awards program such a tremendous success without close involvement of our members. This year, Read More
At the age of 17 I was considering my professional options when a career advisor suggested I read a Kotler book on marketing. I took the advice that day and could not put the book Read More
Each October – November, the Australian Marketing Institute brings marketing professionals together at the State Awards / Prediction event series to celebrate some of the success stories in our profession and to discuss marketing trends Read More
Biggest media ROI study in Australia shows TV drives the greatest payback for automotive advertisers and returns $8.90 for every $1 they invest. A $1 million study has shown that TV creates the biggest return Read More
I am a director with Zena Consulting, a higher education and professional development design and implementation consultancy. Previously, the Head of Education and Workforce Development for the Australian Computer Society, I am very excited to Read More
Marketing and market research professionals to benefit from meaningful collaboration between peak industry bodies. The Australian Marketing Institute (AMI) and the Association of Market & Social Research Organisations (AMSRO) have established a new partnership Read More
The 2017 EMV Mentoring Program Midpoint Event was hosted by RMIT University and was a great opportunity for program participants to meet and network with other participants. We also had a special guest speaker, Stephen Read More
The marketing and communications industry is moving at speed. AI, tech, algorithms, bots … so much is available and so much data is at our fingertips it sometimes becomes overwhelming as a marketer. We talk Read More
IN JUST 10 YEARS, TECH BRANDS HAVE TAKEN OVER THE LIST. The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology Read More
In the first half of the 20th century, a place like Duluth, Minn., probably looked very attractive to a marketing executive. It had a bustling port, and some of the most innovative industries at the Read More
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