“No force on earth can stop an idea whose time has come” ― Victor Hugo Evolution of the media landscape has made the decision-making process for advertiser’s complex and time-consuming. Lack of trusted advice has raised several Read More
It’s often said that artificial intelligence is the future of marketing. But what many marketers don’t recognize is that AI is already an integral part of the digital ecosystem as it exists today. Whether you Read More
The creative team at AMC revealed why they work so well together in a recent post. As it turned out, the magic formula for teamwork required more than strange grapes, oddly flavored potato chips, cupcakes, and Read More
Recall the adage that if you want something done, you should ask a busy person? There’s truth to it but it depends whether they’re busy because they’re effective at juggling a lot of tasks, or Read More
The Australian Marketing Institute is delighted to collaborate with Sparcmedia and Pureprofile to conduct an important study among tomorrow’s marketers to uncover how Australian’s are using digital advertising, data and insights to engage today’s scattered Read More
The Point of Loyalty together with First Point Research and Consulting are conducting Australia’s first dedicated research study on customer loyalty from a marketer’s point of view. We’d like to invite you to participate. We Read More
Gen Z is the next threat nobody is talking about (yet) Today they’re tweens, tomorrow they’ll be running the world. Gen Z’s purchasing power sits at $44 billion and will quadruple in the next two Read More
In 1989, the US government decided to concentrate our most sensitive data in the hands of three giant finance corporations: Experian, TransUnion, and Equifax. These three corporations now store our biographic information, every address we’ve Read More
The CIM Digital Summit 2017 will help marketers align their digital activity with their target audience. While the proliferation of digital marketing channels in recent years has produced almost limitless opportunity for marketers, it has also increased pressures Read More
In order to implement a useful attribution model, you’ll need to build a strong business case for one first. Why is a strong business case for attribution important? Because attribution measurement will require some investment Read More
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