What is your presentation strategy? While most businesses can achieve reasonable success with basic PowerPoint presentation techniques and marketing, when it comes to strategically aligning the two, frustration can occur. PowerfulPoints CEO, Lee Featherby, knows all Read More
As content hungry and time poor people today, we HATE being sold to when we are not ready for it. If you are like most people, you probably prefer to do your own research and Read More
Boards without marketers risk getting bitten by a reputational disaster. And the risk is high because most boards lack anybody with a marketing background. Businesses need to realise the value marketers bring to the (boardroom) Read More
What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More
If you know anything about video marketing, chances are that you’ve heard of Hero, Hub and Hygiene. TRAPDOOR ‘s blog looks at YouTube’s study on video content producer and user trends and behaviours. Essentially, content is divided into Read More
As creativity gravitates to the heart of business strategy, CMOs may be ideally positioned to guide the marketing organization—and the entire enterprise—to the next breakthrough. According to David Redhill, global CMO of Deloitte Consulting, business Read More
A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and Read More
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