research study Archives |

For Love or Money™ 2020: Latest customer loyalty research

June 4, 2020 0

For Love or Money™, the research study that tracks key trends and insights on customer loyalty revealed its 2020 results. The 8th annual customer loyalty research study showed that loyalty program members want brands and companies to Read More

Current Branding issues, Practitioner and Academic Views: a study by UQ Business School’s Advertising and Branding Research Group

June 15, 2018 0

The University of Queensland Business School’s ‘Advertising and Branding Leadership Group’ is conducting research into Branding’s Academic-Practitioner Gap, in order to understand Practitioners’ Views and Close the Gap. The focus of the study will be Read More