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HomeMarketing efficiency

Marketing efficiency

Don’t just look at the long term, look at the long, long term – Mark Ritson

June 26, 2019 0

Classic ads and product placements continue to have a brand-building effect decades later, which is a benefit more marketers should pay attention to when commissioning creative. Marketers need to aim their advertisements for long, long term Read More

The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull

June 26, 2018 0

The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, Read More

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2019 AMI Awards For Marketing Excellence 2020 AMI Awards for Marketing Excellence Accreditation Advertising AMI AMI Awards AMI Board AMI Chair AMI Membership AMI Partnership Australian Marketing Institute Awards brand brands CEO Update Chair’s Report CMO communication Content content marketing COVID-19 CPM Customer Experience customer loyalty data digital Digital Marketing digital transformation Emerging Marketers Events Food for Thoughts Industry Events Industry Reports Leadership marketing Marketing Career Marketing Excellence marketing strategy Mentoring social media State Finalists strategy technology trust Video
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