5 mistakes to avoid in your skill assessment application
At VETASSESS, we assess three marketing-related occupations for people needing a skills assessment to migrate to Australia and here are some common mistakes that we see: Read More
marketing
Insight Means Cause and Effect
A recent study we conducted ascertained that by developing a new communication strategy with customers, it would impact and improve 8 other measures of importance and dissatisfaction to customers, and significantly increase loyalty. Read More
James Chin Moody awarded Honorary Life Membership
The co-founder and CEO of Sendle, James Chin Moody, has been awarded Honorary Life Member of the AMI. The AMI Board of Directors awards Honorary Life Member status to distinguished non-marketers that have made a Read More
Crisis Communications amid the COVID-19 outbreak
The following is not another run-of-the-mill coronavirus update I assure you, but my observations as a marketer and how to harness branding opportunities without compromising on integrity in your crisis communication writes Kimberley Lim, Deputy Read More
Content Marketing In The Age Of Coronavirus
In these uncertain times businesses of all sizes have been impacted and the pandemic is industry agnostic. We don’t know how long this crisis will last. Social distancing has become the new buzzword and Work Read More
Lynda Cavalera – New business paradigms: How marketing can drive growth through turbulent times
Every business around Australia, and indeed the globe, is feeling the unprecedented impacts of COVID-19. Some will be fighting for survival; most will be reconfiguring longstanding business models to adapt. As we move through this Read More
Ric Navarro: A Guide to championing the customer
Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from Read More
2020 AMI Marketing Excellence Showcase marks a new era for the Industry in Australia
To welcome the new decade, The Australian Marketing Institute (AMI) has relaunched its annual awards as the 2020 AMI Marketing Excellence Showcase. Established in 1982, the AMI recognises distinguished professionals across the marketing industry. This year Read More
AMI Announces Partnership with Bruce Clay Australia To Enhance the SEO Skills of Marketing Professionals
Australia’s leading professional association for marketers, the Australian Marketing Institute (AMI), is proud to announce the appointment of Bruce Clay Australia (BCA) as the official SEO Partner for AMI. Moving forward, Bruce Clay will be managing Read More
Are marketers having an image crisis?
Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More