The annual customer loyalty and loyalty program research –The For Love or Money 2019 uncovered some valuable insights to enhance and build customer loyalty strategies and loyalty programs. Commissioned by The Point of Loyalty, the research was conducted Read More
LinkedIn’s most influential voice in Asia Pacific Media Agencies, Anthony J James, argues that the change in market access has paved the way to a shift in market behaviour. The rise of a hyper competitive global marketplace has Read More
Despite dramatic changes in the modern marketplace, where transactions mainly take place online, the value of relationship building with customers is more important than ever. Good internet marketing can have the same effect as face-to-face Read More
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