For many marketers and event planners, Return on Investment, or ROI, is a phrase (and acronym) that can send shivers down the spines of the most intelligent, assured meeting and event professionals. Why? In many organisations ROI is Read More
Knowing the right questions to ask, the tools to use and how to strategise will help take your event to the next level. This is part of what the opening panel session at The Business of Read More
Global event management technology provider Cvent partners with Australia’s largest professional body for marketers highlighting the significant role event technology plays within an organisation’s marketing technology stack. Cvent, a market-leading meetings, events, and hospitality technology Read More
According to The Content Marketing Institute’s 2018 Benchmarks, Budgets and Trends, 56% of marketers use in-person events as a top marketing strategy to advertise their product and services above digital advertising and email marketing. 80% of Read More
“As a business and a nation, our relationship with China is critical to our future economic prosperity. So, the question is not whether you can afford to do business in China, the question is can Read More
Last week, the Australian Marketing Institute (AMI) and Vision Critical co-hosted two CMO Lunch Series events: The Customer-obsessed CMO and CX for the CMO, an executive lunch series for CMOs and CCOs to share peer-to-peer insights while networking over lunch. Over 20 Read More
The Great Marketing Debate – Print isn’t really dead and digital isn’t always the silver bullet. An enthusiastic crowd of Marketers heard rationale and reasoning for affirmative and negate debate on why ‘Print isn’t really Read More
You’re invited to join international marketing legend Drayton Bird at his final ever presentation in Australia… Named by UK Marketing Institute as one of only 50 individuals to shape modern marketing, Drayton’s career spans four Read More
On August 16th, the Australasian Promotional Product Association (APPA) announced the winners of the prestigious and highly sought after APPA Promotional Product Excellence Awards at an exciting award ceremony and gala dinner held at The Read More
Starting a business is within your reach! Hunter Leonard, Founder & CEO of Silver & Wise is running a 3-hour workshop for mature age Aussies who aspire to start their first business. He will share Read More
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