The Australian Marketing Institute (AMI) has delivered a bespoke training program to support the tourism industry in strengthening its ability to deliver digital events. Last month, the AMI won a competitive bid to roll out Read More
One of the core principles of digital transformation is that it is meant to improve customer experience. But at the end of the day, humans are … wait for it … humans. Which means successful digital Read More
There has been some concerning conversations and topics at marketing events over the last few years including lively discussion about the latest technologies and that facilitates customer focused approach to business. 58% of consumers agree that Read More
Universities have always been places where ideas and cultures clash, resulting in changes that can impact the world. The student of tomorrow has rapidly evolving expectations of the digital capabilities available to them. In all Read More
Much was written about the General Data Protection Regulation (GDPR) ahead of it coming into force last May, and while the opportunities were highlighted, the overriding reaction from marketers was confusion, frustration and fear. One year Read More
What makes a successful transformation? Many companies understand the need for change before disruption, but few are able to emerge victorious after long and at times contentious transformation programs. Here we summarise the findings reported Read More
Crisis communication is a fascinating subject – and there’s no shortage of current material to put under the microscope. Cricket Australia, banks, KFC, data breaches – you could spend weeks pulling this stuff apart. During Read More
The Chief Marketer’s Role In Digital Transformation: Q&A With ‘Global CMO’ Author Greg Paull Digital transformation is the topic on everyone’s lips these days, particularly in marketing circles. What it is, how it manifests and, Read More
The C-suite is being transformed by digital transformation. If we look at how different marketing functions have evolved, it’s plain to see that a decade ago, there were no Chief Digital Officers and Chief Experience officers. Read More
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