Making a great opening has always been important but how important has been highlighted by research by Vanessa van Edwards and Brandon Vaughn in a well-structured experiment with Ted talks, writes PowerfulPoints CEO, Lee Featherby. Their Read More
In today’s digital world – marketing technologies are being adopted with the expectation they will create the best results. However, no matter how good the technology is – it won’t influence customers by itself, writes Michael Read More
When you’ve invested in social media for your B2B brand, it makes sense that you would want to put your finger in all the pies to fuel further social growth. A good way to approach Read More
Customer empowerment is heightening the job security risks of chief marketing officers, who are struggling to keep up with new digitally driven ways to engage, satisfy and enrich the experience of more mobile, savvy and Read More
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