What is in store for you in 2024?
Written by AMI Chair, Andrew Thornton. 2023 seems to have flown by. It’s the end of October already! Over the course of this year, has your career progressed the way you had envisioned it? Now Read More
CPM
Peak Performance
Having thoroughly enjoyed watching the recent EUROS football tournament, and now that the Games have concluded – I’m awestruck with how fit, skilful and accomplished the athletes are. The hours of training, the strict routines Read More
Harnessing The Power of Lifelong Learning
The ‘100-year life’ is fast becoming a reality. Scientific and medical breakthroughs now mean around half of those aged 20 today are expected to live to 100 (Deloitte, 2018). Such advances have sparked an ongoing, Read More
How good marketing is so much more than fun-and-games
The acronym CMO is now synonymous with the position of Chief Medical Officer given their rise to unfortunate fame over COVID. But the rise of the other CMO to the C-suite will also be most Read More
Spotlight on Greg Smith: What Progressive Leaders Practice in a World of Change
Type the words ‘leadership development programs’ in a search engine and, unsurprisingly, you’ll be faced with over 475 million results. You could be forgiven for thinking there are more leadership programs than leaders, writes Greg Read More
CPM Spotlight: Reputation Matters with Peter Bowman
Peter Bowman, FAMI CPM and Managing Director at Adviser Marketing Week, is using his marketing career to drive change in the financial planning marketing services sector. Serving entrepreneurial and client focused advice providers across Australia, Peter Read More
CMO Council gets to know Lynda Cavalera
CMO Council’s Marketing Magnified recently got to know AMI’s new Chair, Lynda Cavalera in an interview exploring her vision for the AMI, how AMI is working towards advancing the proficiency of marketers in Australia, along with the Read More
What is your WHY? Why members are putting their careers first to become Certified Practising Marketers?
These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM). Dr Read More
How power works in our hyper-connected world: LIVESTREAM with The Growth Faculty – On Demand
In The Growth Faculty – On Demand’s latest LIVESTREAM, best-selling author of New Power, Jeremy Heimans, will provide you a definitive guide to spreading ideas and building a movement. “If you want to understand how the world Read More
The Secret Science Behind Word-of-Mouth: LIVESTREAM with The Growth Faculty – On Demand
In The Growth Faculty – On Demand’s latest LIVESTREAM, Wharton professor of Marketing and New York Times bestselling author of Contagious, Dr. Jonah Berger will reveal the secret science behind word-of-mouth and social transmission. “Jonah Berger knows more about what makes information Read More