Having thoroughly enjoyed watching the recent EUROS football tournament, and now that the Games have concluded – I’m awestruck with how fit, skilful and accomplished the athletes are. The hours of training, the strict routines Read More
The ‘100-year life’ is fast becoming a reality. Scientific and medical breakthroughs now mean around half of those aged 20 today are expected to live to 100 (Deloitte, 2018). Such advances have sparked an ongoing, Read More
Ric Navarro, AMI’s recently minted 2019 CPM of the Year, and author of best-selling book, “Marketing With Purpose: a C-suite guide to being truly customer-centric”, knows the key to achieving a customer-centric culture starts from Read More
Despite the strategic business value that ‘professional’ marketers add to an organisation, there is often a lack of confidence in the profession or a poor understand of marketing – which is not just advertising, digital Read More
Peter Bowman, FAMI CPM and Managing Director at Adviser Marketing Week, is using his marketing career to drive change in the financial planning marketing services sector. Serving entrepreneurial and client focused advice providers across Australia, Peter Read More
These days just about anyone can call themselves a marketer. But what distinguishes those who say they are a marketer from those who are actually experienced practising professionals is becoming a Certified Practising Marketer (CPM). Dr Read More
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