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B2B

Talking best-in-class B2B marketing: planning and measurement

June 25, 2019 0

Annual business to business research reports focus into the criteria of customer empathy, technology adoption, sales and marketing alignment, as well as the importance of effective measurement and analytics within the industry to determine the Read More

Creating an image of success is the smart way to win more customers

June 21, 2019 0

Lee Featherby from PowerfulPoints, knows that creating an image of success and authority for your business is a smart way to win more customers. For two years now, PowerfulPoints have partnered with AMI to support Read More

Annual report: the best of B2B – What went wrong and what’s coming next?

June 20, 2018 0

A recent study by Green Hat and ADMA has shown that measurement, optimisation and experience are the toughest challenges for B2B marketers. Their comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and Read More

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2019 AMI Awards For Marketing Excellence 2020 AMI Awards for Marketing Excellence Accreditation Advertising AMI AMI Awards AMI Board AMI Chair AMI Membership AMI Partnership Australian Marketing Institute Awards brand brands CEO Update Chair’s Report CMO communication Content content marketing COVID-19 CPM Customer Experience customer loyalty data digital Digital Marketing digital transformation Emerging Marketers Events Food for Thoughts Industry Events Industry Reports Leadership marketing Marketing Career Marketing Excellence marketing strategy Mentoring social media State Finalists strategy technology trust Video
About AMI

The Australian Marketing Institute is the preeminent professional association for marketers in Australia.
Our purpose is to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.
www.ami.org.au

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