Lee Featherby from PowerfulPoints, knows that creating an image of success and authority for your business is a smart way to win more customers. For two years now, PowerfulPoints have partnered with AMI to support the AMI Awards for Marketing Excellence. Read about how his team have maximised their business relationships from the opportunity.
The AMI awards sponsorship provides you with press and social media mentions before, during and after the event, putting your brand visuals in front of large audiences who haven’t heard of your business. How have you leveraged the brand exposure to generate more leads?
We’ve done work for organisations that we have met at the event. We’ve also had enquiries come through later, the client having heard of us through the exposure of the event.
Because our brand is so distinctive, it doesn’t take a lot of exposure to have people remember the brand at a time when they need our services. The awards provide that initial exposure.
Also, this year we will be using our sponsorship and association with AMI in other material, including our website. We believe that adds credibility to who we are.
The AMI community is always happy to share leads and support other businesses. How do you think sponsoring the AMI awards has helped you create more business relationships?
One of the biggest challenges we face is having our target market aware that an organisation like ours, one that produces high end presentations and other material, actually exists. Our biggest competition is people who produce presentations themselves. That target market is most definitely the professional marketing community and as the leading professional body for the industry, AMI’s awards are the highest profile events of the year, so it makes perfect sense.
Further, our guiding philosophy is to only sponsor something that either allows us to showcase our skills or is closely allied to our offering. Because we do the slides for the awards, we do get to show what we can do.
How has the AMI Awards sponsorship helped with gaining opportunities to engage one on one with people looking for relevant product solutions?
We have picked up a number of clients from the people we have sat with during the event. Lets be honest, B2B is always about relationships and the ability to just sit with people at a dinner and get to know each other is a great way to build those relationships.
The awards night is such a positive event, everyone has such a good time, that any time you meet someone new, its always a positive opportunity, even if its not a strong networking event in itself.
What advice can you give to anyone considering sponsoring for the AMI awards next year?
This one is easy. Sponsoring anything is really only a ticket to the dance, as we say. If that’s all you do, and you expect it to be a revenue raiser then you will be disappointed. My advice is:
- Understand that it is an opportunity, not an end in itself.
- Make sure you use the opportunity to to associate yourself with the event at the right standard. If you are going to do this, do it to the best of your ability.
- Approach it as a long-term partnership, not a transaction. Both you and AMI will benefit the most with this approach.
About AMI Awards Sponsorship
AMI offers a range of tailored state and national-based sponsorship packages to help you reach your target audience and showcase your brand to the industry’s key decision makers. Providing an excellent opportunity for networking and face-to-face communication with the industry’s key decision-makers, sponsoring AMI’s Awards also enables you to form long term relationships with potential customers.
For information about AMI National & State Awards sponsorship and partnership opportunities get in touch with Johanna Herrera on (02) 8256 1652 or send an email to johanna.herrera@ami.org.au.
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