Member Profile: Amanda Vanelderen

September 27, 2022 0

I’d looked to AMI for resources when working client side in corporate and gov marketing roles. When I started freelance copywriting 6 years ago, I wanted to ensure my past experience was giving me the credibility to stand out as a content specialist. Read More

Why B2B brands need to invest in brand marketing

June 24, 2019 0

Revolutionising the trend, B2B marketers are waking up to the effectiveness opportunity investment can bring by means of creativity and storytelling which was previously regarded as a luxury that B2C brands could afford, writes Steve Hemsley, Read More