The Internet of Behaviours
The Internet of things (IoT) is no longer some far off future prediction borne from the minds of sci-fi enthusiasts. IoT, the connecting of any electronic device to the Internet, is well and truly here. Read More
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5 Strategies for Increasing the ROI of Marketing Events
Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, tradeshows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that Read More
8 professional development trends to watch out for in 2020
What’s on the horizon for professional development (PD) in 2020? ASAE’s Professional Development Section Council emailed a survey to PD professionals with the goal of better understanding how associations are keeping up with new and emerging trends. Read More
How to keep your reputation clean online in 5 simple steps
As business people, we spend a lot of time online every day — reading and responding to emails, collaborating with team members, catching up on the news or conducting research. While we might use it everyday, Read More
What is your strategy for presenting to an audience?
What is your presentation strategy? While most businesses can achieve reasonable success with basic PowerPoint presentation techniques and marketing, when it comes to strategically aligning the two, frustration can occur. PowerfulPoints CEO, Lee Featherby, knows all Read More
5 tips for creating engaging video content for your business
Want to get your message across to your target audience in a way that cuts through and meets your objectives? Many businesses are starting to use video as part of their content strategies, but simply Read More
How data ethics, consumer attitudes and data regulation is impacting the industry
Since the GDPR and Cambridge Analytica’s controversy, it has brought worldwide attention to the issues of data privacy and consumer trust. Marketers around the world have been forced to show their commitment to consumer privacy Read More
Create an emotional connection with video storytelling
People love stories because they can create an emotional connection and leave a lasting impression. One of the best ways to do this is by using video. Video storytelling is an effective way to communicate Read More
Six tips to be a good mentee
Many have written about what makes the ideal mentor, however comparatively less attention has been given to the other partner- the mentee. Like mentorship, menteeship requires specific behaviors — without which the mentee’s success may be threatened, Read More
Don’t let your small budget get in the way of your big ambitions
Often seen as a cost centre, many businesses struggle to understand that marketing can make a business money. That’s right. Marketing, when done correctly, will increase your revenue. Yet it is all too common to Read More