Inspire Me

A great article to consider for mature age marketers, and indeed mature aged workers in all industries. With the inevitable ageing of our society in general, it’s an appropriate time for organisations to consider their Read More

Job hunting while unemployed is uniquely stressful. No matter why you aren’t currently working, proving your worth to hiring managers can feel impossible without a current role and achievements to point to. “It’s frustrating, but Read More

With 80 per cent of Australians spending more time on the Internet than they do watching television, CMOs must look beyond traditional channels and harness online if they are not to be left behind by Read More

From the Chief Customer Officer, to Chief Revenue Officer and Chief Growth Officer, the ever-expanding C-suite is getting a little crowded. At the same time, at many organizations the role of Chief Marketing Officer is evolving to Read More

The future of work is going to look very different, as automation and Artificial Intelligence make many manual, repetitive jobs obsolete. According to the McKinsey Global Institute, robots could replace 800 million jobs by 2030, Read More

As the SVP of retail strategy at Apple, Angela Ahrendts is one of the highest-ranking executives at the most valuable company in the world. To get that job, she had to leave her post as CEO of Burberry, where Read More

Artificial intelligence (AI) features will become a critical product differentiator for smartphone vendors that will help them to acquire new customers while retaining current users, according to Gartner. As the smartphone market shifts from selling Read More

Facebook IQ, the research arm of the social media giant, has released its first Annual Topics & Trends Report. Using Facebook’s conversation data from its two billion users, the report reveals the trends taking shape across Read More

Twenty years ago, no one recognized the Netflix logo. But today, with more than 100 million members, customers instantly identify the logo and trust Netflix in a way that counts — with their credit cards. But it Read More

Cotton On might be a well-known brand in Australia, but that is not the case in each of the seven regions where it sells online. So when it comes to reaching new customers in markets Read More