Artificial intelligence (AI) features will become a critical product differentiator for smartphone vendors that will help them to acquire new customers while retaining current users, according to Gartner.
As the smartphone market shifts from selling technology products to delivering compelling and personalised experiences, AI solutions running on smartphones will become an essential part of vendor roadmaps over the next two years, the analysts argue.
Gartner predicts that by 2022, 80 per cent of smartphones shipped will have on-device AI capabilities, up from 10 per cent in 2017. On-device AI is currently limited to premium devices and provides better data protection and power management than full cloud-based AI, since data is processed and stored locally.
“With smartphones increasingly becoming a commodity device, vendors are looking for ways to differentiate their products,” said CK Lu, research director at Gartner.
“Future AI capabilities will allow smartphones to learn, plan and solve problems for users. This isn’t just about making the smartphone smarter, but augmenting people by reducing their cognitive load. However, AI capabilities on smartphones are still in very early stages.”