Why is there a high failure rate of customer experience (CX) initiatives? And why do most CEOs not buy into CX? Because CX professionals and companies are not practicing a Real CX. Conventional and Real CX in a Nutshell Read More
Click here to listen to Alan Oster, NAB Group Chief Economist, provide his Federal Budget Preview ahead of Tuesday night’s Federal Budget release.
It seems to me that most organizations spend an inordinate amount of energy on talent acquisition. Finding, attracting and capturing the best talent is central on every organization’s radar. But the value derived from new Read More
The digital marketing and media industries are looking closely at whether blockchain can help solve some serious challenges with transparency, fraud and privacy. It’s still early days. 2018 will be a year of testing and Read More
Blockchain is getting a lot of buzz from a lot of corners, and the digital marketing and media industry is looking closely at whether this new tech can help solve some serious challenges with transparency, Read More
The creative industries are defined by a myriad of approaches, theories and practices. Our digitalised age of disruption has encouraged us to readjust those ways of working, the effect of which has made creativity – Read More
It’s a familiar refrain. A bank or insurance company publicly pledges to “rebuild trust” after another executive pay or consumer scandal, while promising to do better in the future. But you can’t rebuild something you Read More
Let’s talk about advertising fraud, which is on its way to being the world’s second-largest black market according to industry researchers. Why is there so much of it and why are too many ad tech Read More
Denise Brosseau believes that leading in today’s complicated world requires clarity of intention, voice, and focus. In essence, it requires thought leadership. In Denise’s view, thought leadership isn’t just about being famous or being known, Read More
Let’s set the table with a few headlines from the last week or so: Facebooks’s whole Cambridge Analytica snafu keeps getting worse. You might have heard about it? GDPR implementation in the European Union is happening real soon. And yes it will Read More
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