Want to advance your marketing career in 2023?
As we draw near to the end of 2022, many marketers will be assessing their career progress, to date, and begin planning how they will transform their careers. Read More
AMI News
5 mistakes to avoid in your skill assessment application
At VETASSESS, we assess three marketing-related occupations for people needing a skills assessment to migrate to Australia and here are some common mistakes that we see: Read More
7 tips for a skills assessment for marketing professionals
At VETASSESS we conduct skills assessments for three marketing occupations for people planning to migrate to Australia. When we receive an application for an assessment, we want a full picture of the person’s career so that we can fully understand their skills and experience Read More
Donating and Collaborating for Impact
The Foundation for Rural & Regional Renewal is the only national foundation specifically focused on ensuring the social and economic strength of remote, rural and regional communities. Since our inception in 2000, we have delivered nearly $155 million to more than 13,000 projects. Read More
Behaviour Change. Expecting the unexpected.
Changing human behaviour is crucial to meeting the challenges facing society today. The climate emergency, ongoing and re-emerging pandemics and epidemics, the rise in addictive behaviours and political polarisation are just a few of the broad and complex issues we face. It is therefore no surprise that the term ‘Behaviour Change’ is now ubiquitous both in government and social change circles. Read More
CONTEST: Win a Collection of 9 Advertising Books every Marketer should Read
Audience Group is offering Australian Marketing professionals and students the chance to win a 9 book collection, valued at over $400. Read More
What Is A Community Manager And Why Are They So Important?
The community manager arguably plays the most important role in a social media marketing strategy as he/she engages with the organisation’s audience on a daily basis. It is essential that as the online audience responds to posts and openly voices their personal experiences with the organisation, a community manager is present to rapidly reply to audience feedback in a way that enables the audience to feel positive about the organisation. Read More
Do take it personally
How can marketers effectively translate complex data and findings into formulating simple, coherent and compelling campaigns? And while we know personalisation builds loyalty, how can we avoid it from crossing into the creepy?
Storytelling and Personalisation are the next frontier for marketers and ANZ’s Brand Academy is equipping its teams with new skills to exceed consumers’ changing expectations and help them meet their financial wellbeing needs. ANZ’s Head of Brand Strategy & Marketing, Kate Young tells all. Read More
State of the CMO 2022 Shows Customer Acquisition and Growth Dominating the Marketing Leadership Priority List
The reset to a growth mindset across Australian organisations also shone through this year’s State of the CMO. More than four in 10 (41 per cent) said leading growth initiatives is a key priority set by the CEO in 2022. And the lever for growth is customer acquisition. Read More
Blackmores Group Launches New Marketing Capability Development Program & Receives Endorsement from Australian Marketing Institute
AMI Chair, Andrew Thornton, said: “we are proud to partner with Blackmores and provide the AMI’s support for the Vitality Brand Masters program. Ongoing professional development is critical in underpinning career progression for today’s marketer and the Vitality Brand Masters program enables marketers to build the contemporary skills and competencies required for today and into the future.” Read More